Disney Infinity: A Cross-Platform Game That Integrates Real Toys

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This week, Disney Infinity will kick off its North American release with the EU soon to follow. This cross-platform kids’ title is an action adventure sandbox that unlocks content as you purchase special Disney and Pixar toys in real life.

The game has two modes: Play Set and Toy Box. In Play Set, you play a story from one of the Disney universes. In Toy Box, players can build and create using any characters they own. Just like a real toy box, you can build your own world and create your own game, equipping one character’s items, gear and gadgets onto any other character.

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In Play Set mode, you place a set onto the “Infinity Base” and that set’s story will load. So far, the announced Play Sets include stories like Monsters University, Pirates of the Caribbean, Toy Story, The Nightmare Before Christmas and Wreck-It Ralph.

Today, even more Disney Infinity character toys were announced including Elsa from Frozen, a new Disney film that won’t even be in theaters until November 27th.

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The game has a co-op mode, so as many as four kids can use the characters they own to race cars, construct buildings or play games together. In fact, the open world co-op is where this game differs from its direct competitor, Activision’s Skylanders. In Disney Infinity four friends can build a world all at once, which can then be saved and shared.

The game will be available on the Xbox 360, PS3, Wii and Wii U, Nintendo 3DS, PC, tablets and smartphones. The starter kit will include the game, reader, three characters, three playsets and a power disc that adds items to the Toy Box will retail for $74.99. Themed packs will be sold separately, of course.

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Disney Interactive Studios, the makers of Epic Mickey and Club Penguin is Disney’s least successful limb, but they’re hoping this game will be the thing that turns that around.

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