Tamagotchi Rewards Pro-Social Behavior With New Contest

Tamagotchi Life HometownThe Tamagotchi Hometown Heroes contest just announced its first winner: Carole Pearson, recognized for her work in advocating for homeless dogs. Her animal rescue group, The Dawg Squad, received a $5,000 contribution from the Tamagotchi Hometown Heroes program. A new winner will be announced next month.

Tamagotchi, the digital pet that originated in Japan in 1996, has its own website, Tamagotchi L.i.f.e., which celebrates the spirit of philanthropy with a new monthly contest, the Hometown Heroes program.

Tamagotchi toys were created by employees of game company, Bandai, in 1996. They are a small, digital pet, typically housed in a small, egg-like plastic toy that has different buttons to allow children to feed, play with, and otherwise care for, their digital pets. The name is a combination of the japanese word for egg, tamago, and the english word for watch, resulting in something like, “egg-watch.” The toy is a successful embodiment of our need to take care of things and others, selling over 79 million different units since their inception.

The Hometown Heroes program is a new initiative of the Tamagotchi L.i.f.e (love is fun everywhere) lifestyle brand, which hopes to encourage pro-social activities with its contest. Visitors to the website can nominate and vote for folks in their own communities who have committed time and energy to improving the quality of life for anyone in need. The contest recognizes the nominees with the highest number of votes, giving them a monetary donation to the charity of their choice, a Tamagotchi L.i.f.e crystal award, and a video on the Tamagotchi contest website.

To submit a nomination for your own Hometown Hero, head over to the Hometown Heroes website.

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